Important Tips On B2B Omnichannel Commerce
B2B buyers are very powerful these days, especially when it is about the customer experience. In the past year, there has been a migration in the B2B transactions from face-to-face to online. Now, almost 90% of the sales have moved to video conferences, phone calls, or online contracting. Two-thirds of all the B2B decisions take place on digital platforms. But not all merchants have adapted to online channels. That is why businesses need a solid omnichannel strategy for them to grow, earn more revenue and profits over the long term in the ever-changing business environment. Believe it or not. The future belongs to omnichannel commerce . Let us Understand its Basics Commerce started from single-channel marketing to cross channel and now omnichannel. The reason for the shift from single-channel commerce to omnichannel is the digital adoption in the B2B industry. Most companies are now moving to self-serve models and remote sales by following the customer's lead. That is why digital-...